In Association With

Knowledge

Partner

At a glance

Conference name
DigitalHR Middle East Africa (MEA)

Dates/Times
Monday, Jan 13th, 2020
08:00 to 17:00

Venue
Samaya Ballroom
The Ritz Carlton (DIFC)
Dubai International Financial Centre
Dubai, UAE

 

Registration 

  • Standard rate US$ 800.
  • Early bird rate US$ 640 before Nov 30th, 2019.
    promo code = 5PF5TXYN
  • CIPD members rate US$ 480. Please email for promo code

 Hashtag
#DigitalHRMEA

 

About this conference

Is your organisation taking big enough steps in collecting, analysing and using data in hiring decisions or are you still going with your instinct and gut?

How successfully are you leveraging data and technologies in measuring performance, increasing engagement and retention of employees whilst retaining the trust of employees?

This conference, DigitalHR Middle East Africa (MEA), will focus on driving results through data and technology for HR practitioners across the Middle East and Africa by presenting and discussing global best practice and reconciling it with local market know-how and insights.

We will hear from seasoned HR industry leaders from across MEA on what forward-thinking organisations are currently doing to optimise talent acquisition and enhance the ’employee experience’ by utilising different technologies, digital platforms and leveraging data.

CIPD
We will be joined by CIPD, a professional body for HR and people development with hubs in the UK, Ireland, Middle East and Asia and over 150,000 members globally.

In the CIPD presentation, ‘The Future of Work is Human’, Ramy Bayyour, General Manager, CIPD – Middle East,  will share insights into the pressing need to revisit the role of humans at the precipice of great technological disruption.

Artificial intelligence for more informed decision-making
David van Lochem, Vice-President Sales, Middle East & Africa, KPISOFT and Co-Founder Augmented Workforce, will share insights into how artificial intelligence can help leaders make more informed decisions based on raw data to illuminate the path forward and not just as past indicators of performance. 

The Psychometrics Centre, University of Cambridge
Dr. David Stillwell, Academic Director and Vesselin Popov, Executive Director, The Psychometrics Centre, University of Cambridge, will deliver a two-part workshop in the afternoon on big data opportunities for HR and responsible implementation.

The workshop will present a framework that distinguishes big data from data and present some state-of-the-art examples where organisations have leveraged these new technologies to generate value in their HR functions. It will also provide an in-depth review of the challenges to implementation of Big Data practices and how to overcome them.

David’s research uses big data to understand psychology. David has spoken at workshops organised by the EU Data Protection Supervisor, by the European Parliament’s Science and Technology Options Assessment Panel, to UK government regulators, and to the Bank of England.

All attendees will receive a ‘Certificate of Attendance’ from The Psychometrics Centre, The University of Cambridge 

The Grid Media is proud to bring DigitalHR Middle East Africa (MEA) to Dubai in association with The Psychometrics Centre, The University of Cambridge and Knowledge Partner CIPD-Middle East.

Throughout the conference, we will focus on how organisations are leveraging data and technology to improve HR effectiveness in their interface with candidates and engagement with employees in maintaining ethical standards and achieving business outcomes.

May Khizam

Founder & Chief Strategist, The Grid Media Ltd

Speakers 

 Dr. David Stillwell
Academic Director
The Psychometrics Centre
University of Cambridge
United Kingdom

Hisham Darwish
HR Leader
IBM Middle East & Pakistan/MEA Cloud

Ramesh Subramaniam
Cluster Lead
Business Partner People & Organization
Gems Education

Vesselin Popov
Executive Director
The Psychometrics Centre
University of Cambridge
United Kingdom

Kabira Bhatporia
Head of HR
MEA & Turkey
JLL

Marek Mos
Lead People Partner EMEA
Emerging Markets & Southern Europe
Google

Ramy Bayyour (MBA)
General Manager
CIPD – Middle East
United Arab Emirates

Andrew Parkinson
Senior Director
Human Resources – EMEA
Honeywell

Peter Lemperis
Global Director of Compensation, Benefits and Mobility
Aramex

David van Lochem
Vice-President Sales
Middle East & Africa, KPISOFT

 

Hoda Mansour
Managing Director
SAP Egypt

Keynote Speakers & Workshop Facilitators

Dr. David Stillwell
Academic Director
The Psychometrics Centre
University of Cambridge

David’s research uses big data to understand psychology. He published papers using social media data from millions of consenting individuals to show that the computer can predict a user’s personality as accurately as their spouse can.

Follow-up research found that personalising an advert to the recipient’s psychology is more effective than generic ads.

This research has important public policy implications. Do consumers prefer their online experiences to be customised? How should consumers’ data be used to target them? Should regulators step in, and if so how?

David has spoken at workshops organised by the EU Data Protection Supervisor, by the European Parliament’s Science and Technology Options Assessment Panel, to UK government regulators, and to the Bank of England. His research has also been cited by many governments’ national data protection regulators worldwide.

David has also published research using various big data sources such as credit card data and textual data to show that spending money on products and services that match one’s personality leads to greater life satisfaction, that people tend to date others who have a similar personality, and that people who swear seem to be more honest.

David does consultancy on the topics of psychometrics, people analytics, and big data. He has worked on projects with companies including Amazon Payments, Barclays, Hilton Hotels, RBS, Shell, and Ubisoft.

 

Vesselin Popov
Executive Director
The Psychometrics Centre
University of Cambridge

Vesselin Popov is responsible for commercial partnerships and oversees a range of projects to increase the understanding and use of Big Data Psychology in business and the community. He identifies areas where psychometric techniques can deliver the greatest impact and drives product development strategy, helping to put cutting-edge tools in the hands of citizens.

Vess also coordinates Apply Magic Sauce, a battery of predictive algorithms based on over 6 million users’ psychological and social media data. These models translate digital footprints of human behaviour into accurate psycho-demographic profiles and are used by academics and businesses to personalise a variety of services and paltforms. This project has had tremendous impact on public awareness of digital issues. 

 

Ramy Bayyour (MBA)
General Manager
CIPD Middle East

Ramy leads CIPD’s operations in the Middle East and supports CIPD’s mission in championing better work and working lives through building strong relationships across multiple markets and growth platforms. Ramy has worked in the GCC and in the HR, education and professional development space for over 12 years and holds an MBA from Manchester Business School, United Kingdom.

 

David van Lochem
Vice-President Sales
Middle East & Africa, KPISOFT
Co-Founder Augemented Workforce

David is leader in Human Resources & Technology with a passion for the Middle East & Africa, Kenya in particular.  He is passionate about technology and a public speaker about RPA, AI, Augmented Analytics digibots, digibosses and how to combine the digital workforce with the human workforce. David is also the Co-founder of Augmented Workforce & Vice-President Sales MEA for KPISOFT.

Agenda

09:00 – 09:10  (10 mins)
Opening address
Ms. May Khizam, Founder, The Grid Media Ltd

 

09:10 – 09:30 (20 mins)
People analytics: From internal assets to strategic insight
Mr. Vesselin Popov, Executive Director, The Psychometrics Centre, University of Cambridge

 

09:30 – 10:00 (30 mins)
The future of work is human
Mr. Ramy Bayyour
General Manager
CIPD – Middle East

 

10:00 – 11:30
Morning refreshments and networking

 

10:30 – 12:00 (90 mins)
The implementation of technology solutions in HR to streamline talent acquisition and enhance the employee experience

Panelists:

Andrew Parkinson, Senior Director, Human Resources – EMEA, Honeywell

Kabira Bhatporia, Head of HR, MEA & Turkey, JLL

Hisham Darwish, HR Leader, IBM Middle East& Pakistan/, MEA Cloud, IBM

Marek Mos, Lead People Partner EMEA, Emerging Markets & Southern Europe, Google

Peter Lemperis, Global Director of Compensation, Benefits and Mobility, Aramex

Hoda Mansour, Managing Director, SAP Egypt

Ramesh Subramaniam, Cluster Lead, Business Partner People & Organization, Gems Education

 

12:00 – 12:10 (10 mins)
White noise break

 

12:10 – 12:50 (40 mins)
Ways artificial intelligence can help leaders navigate uncertainty
David van Lochem
Vice-President Sales
Middle East & Africa, KPISOFT
Co-Founder Augmented Workforce

 

12:40 – 13:40  (60 mins)
Lunch

 

13:40 – 14:00 (20 mins)
Panelists casual de-briefing with audience 

 

14:00 – 15:00 (60 mins)
University of Cambridge Psychometrics Centre Workshop

Part 1: Big data opportunities for HR
Dr. David Stillwell, Academic Director, The Psychometrics Centre, The University of Cambridge

The amount and types of data available from all aspects of work has increased exponentially, and new algorithms from machine learning have been created to analyse it.

This session will present a framework that distinguishes big data from data, and then present some state-of-the-art examples where organisations have leveraged these new technologies to generate value in their HR functions.

Participants will be encouraged to discuss their own data projects and to translate big data methodologies to their organisation’s current and future challenges.

 

15:00 – 15:30 (30 mins)
Afternoon refreshments and networking

 

15:30 – 16:30 (60 mins)
University of Cambridge Psychometrics Centre Workshop
Part 2: Responsible implementation

Dr. David Stillwell, Academic Director, The Psychometrics Centre, The University of Cambridge

It’s important that companies think through how people will feel when their personal data is used.

This session therefore follows up the positives from session 1 with a review of the challenges to implementation of Big Data practices and how to overcome them. Some organisations have created HR technologies that generate value for the organisation but leave their staff feeling that it’s “creepy” and their data is being used against them.

We will discuss some real examples of HR technologies that have been criticised in the press and hypothesise how they might have been deployed more successfully.

Participants will discuss and apply principles for how to use data in a way that ensures employees remain supported and protected.

 

16:30 – 17:00 (30 mins)
Closing

About our partners

The Psychometrics Centre at Cambridge

The Psychometrics Centre is a Strategic Research Network at the University of Cambridge dedicated to research, teaching and product development in both pure and applied psychological assessment. Active in Cambridge since 2005, it has seen significant growth in the past twelve years as a consequence of the explosion of activity in on-line communication and social networks. 

 

CIPD – Middle East
The CIPD is the professional body for HR and people development and the voice of a worldwide community of more than 145,000 members.

Who should attend

This conference is open to anyone but is best suited to HR practictioners from manager level to CHRO, across sectors, who are involved in talent acquisition, engaging and retaining employees.

Important dates

Monday, Jan 13th, 2020

Certificate of attendance

All attendees will receive a ‘Certificate of Attendance’ from The University of Cambridge Psychometrics Centre.

Conference venue

Ritz Carlton DIFC
Dubai International Financial Centre
Dubai, United Arab Emirates

Accommodation

There are many hotels in and around the conference venue. Here is a list of hotels that are popular. They are in order of high to low in terms of cost.

5*
Ritz Carlton (DIFC)

5*
Shangrila Sheikh Zayd

3*
Rove Hotel Downtown

2*
IBIS World Trade Centre

Refund Policy

If the delegate needs to cancel registration (we understand this may be necessary), we request an email as soon as possible:

  • If we receive the email on or before December 13th, 2019, we will reimburse in full  minus a 20% handling charge of the amount paid
  • If we receive the email on or after December 14th, 2019, there will be no refund

If for any reason, The Grid Media Ltd needs to cancel the conference, all delegates will be refunded in full within 10 working days.

Contact us

Please email contact@thegridmedia.co.uk with any queries. Thank you.

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