Why I will Scale Cheesecake

Why I will Scale Cheesecake

“Quality is not about how expensive a product is but how consistent it is” The Grid: You have focused on a specific area with in the food service industry, why? Rehan Samee: You mean deserts? There was such a glaring deficiency (in terms of quality) and still...
A Sweet Spot in Outsourcing

A Sweet Spot in Outsourcing

“We wanted something more scalable than [a restaurant] at a small incremental cost” The Grid: From banker to B2B desert maker. What was that moment of change? Rehan Samee: I always had the entrepreneurial curiosity. Since I first came to Dubai twenty years ago I have...